Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts

Saturday, June 23, 2007

I hate lines

So, apparently, it is perfect that I am moving to New York where lines at grocery stores can be epic.

But wait! An article in the NYTimes today
details how the wildly popular Whole Foods has so cleverly managed to address this problem. It is all very interesting, but of course also very silly. I didn't do so well in Operations, and I'm pretty sure all I really needed to know was that Little's Law is I=RT (but I don't know what I, R, or T is), but one thing I do remember is queuing theory, which is all Whole Foods is using.

As the article points out, banks have long used a single queue with multiple teller-windows to ensure no one gets stuck in a long, slow moving line, and that generally every customer is helped in the shortest time possible. It would have been nice if the article had also given props to Best Buy, since they have been using this same system, first at busy times like Christmas, but I believe now all the time - at least in their Midwest stores. So while the article is right to mention the fear of customers abandoning a queue when it looks too long to them, Best Buy could be pointed to as a fellow retailer who has made this work.

Also interesting was their use of first people, now electronic signage, to reveal the expected wait time. Again, great application. Let's give it up for Cedar Point though! How many times have we raced to the Gemini or Magnum XL, not been able to see the whole line, but seen that sign that says, "The expected wait from this point is: 1/4 hours" and then kept on running!

So basically what this article teaches us is that Whole Foods execs are using their fat bonus checks from the
ridiculous popularity of their stores to, a) buy new plasma TVs, Wii's, and to pre-order the iPhone and b) take weekend trips to Sandusky, OH to kick the sky on the Raptor. Nice.

Tuesday, January 30, 2007

DailyCandy Inside Scoop - Shop at Wal-Mart!

It has only been 5 months...

So on January 23rd DailyCandy sent a Dedicated ("Sponsored") email on behalf of Wal-Mart. It suggested Wal-Mart is the place to go to get all of your Super Bowl party supplies.

Now I completely accept and indeed respect the site's need to monetize their business and have had no problems as they have added ads to their daily emails and sent these dedicated emails. I think it is smart and occassionaly I find the sponsors info relevant.

The Wal-Mart email is ridiculous however. I have no specific issues with Wal-Mart, but you couldn't find a brand more counter to what Daily Candy is about. People subscribe to DailyCandy to learn about new stuff, to get the secret inside scoop. Wal-Mart, as the largest retailer in the world, couldn't be more opposite to this objective.

Shilling for Wal-Mart undermines their expertise. At least a P&G ad might be for an interesting new product. Wal-Mart for my super bowl party? It just isn't believable and offers absolutely no value.

But actually, isn't the bigger issuer why the hell Wal-Mart thinks the DailyCandy reader is their target audience? Give me a break! I appreciate Wal-Mart wants to move a bit upscale, but they are smokin' some cheeba-cheeba down in Bentonville. You aren't Target and you aren't going to be! Upgrade your quality, but don't think you will ever - let alone overnight - be trend-right! Ultra-trend consumers, like those who read DailyCandy, aren't your core customers and never will be. Save your money.