And I love the new campaign around the idea of "making it yours", especially the ability to create your own custom-drink artwork - with the help of Michael Knight from Project Runway fame, not Night Rider. Not only can you create your cup, but you can then download the artwork as your screen saver and even win a free t-shirt of your cup if you are one of the first people every morning starting at 10:00 AM! How sweet is that? Or is it sweet? What is wrong with me? Would I really walk around with a t-shirt advertising what a high-maintenance cappuccino-orderer I am?
Friday, February 16, 2007
Is it wrong to love Starbucks?
And I love the new campaign around the idea of "making it yours", especially the ability to create your own custom-drink artwork - with the help of Michael Knight from Project Runway fame, not Night Rider. Not only can you create your cup, but you can then download the artwork as your screen saver and even win a free t-shirt of your cup if you are one of the first people every morning starting at 10:00 AM! How sweet is that? Or is it sweet? What is wrong with me? Would I really walk around with a t-shirt advertising what a high-maintenance cappuccino-orderer I am?
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